Polling and Public Opinion: A Canadian Perspective
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Polling and Public Opinion: A Canadian Perspective

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ISBN-13:
9780802038999
Einband:
Buch
Erscheinungsdatum:
01.08.2007
Seiten:
189
Autor:
Peter Marshall Butler
Gewicht:
426 g
Format:
236x159x20 mm
Sprache:
Englisch
Beschreibung:

Foreword by Michael AdamsAcknowledgmentsIntroduction Polling and Understanding Public Opinion The Social Basis of Public Opinion The Role of Values in Opinion Formation Understanding Variations in Opinions Polls and 'Pollstars' Summary Methods of Collecting Opinions Turning Opinions into Numbers Populations and Sampling Questionnaires and Interviews Reporting the Numbers Summary Public Opinion and the Mass Media News, Issues, and Opinions Mass Communication and Consensus Advertising and Public Opinion Summary Public Opinion Polls and Social Policy Leadership and Opinion Polling Confidence and Crisis in Health Care Political Ideology and Public Policy Summary Change and Stability in Opinions Some Sources of Opinion Change Changing Opinions about National Issues Postmodernism and Public Opinion SummaryConclusion: Polling and Public OpinionReferencesIndex
Focusing on many of the vital topics of our time, Polling and Public Opinion is an in-depth look at the rise of one of the most important but least understood methods by which politicians and governments gauge the popular will.