Advertising, Society, and Consumer Culture
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Advertising, Society, and Consumer Culture

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ISBN-13:
9780765615466
Einband:
Buch
Erscheinungsdatum:
01.03.2010
Seiten:
197
Autor:
Roxanne Hovland
Gewicht:
408 g
Format:
229x155x15 mm
Sprache:
Englisch
Beschreibung:

This study integrates scientific findings about the Global Warming Potential (GWP) - for example, the roles of pollution, population growth, agricultural development and sustainable resources - with advances in economic theory and methods, so as to explain how and why climate and economy are complementary at the local, national and global levels. The primary purpose of this work is to provide analytical bases for the creation of pragmatic, ecology-environment-economy policies, rather than to overwhelm the reader with technical processing that does not offer any comprehensive examination of the effects of the economy upon the environment, and vice versa. Modelling and data processing are treated as secondary requirements and follow, rather than precede, the framework developed in this book.
Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. It covers the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.