Business Strategy in a Semiglobal Economy
-5 %

Business Strategy in a Semiglobal Economy

 Buch
Besorgungstitel | Lieferzeit:3-5 Tage I

Unser bisheriger Preis:ORGPRICE: 202,50 €

Jetzt 192,58 €*

Alle Preise inkl. MwSt. | zzgl. Versand
ISBN-13:
9780765613417
Einband:
Buch
Erscheinungsdatum:
01.01.2006
Seiten:
213
Autor:
Panos Mourdoukoutas
Gewicht:
485 g
Format:
237x195x22 mm
Sprache:
Englisch
Beschreibung:

Exhibits; * Preface; * Acknowledgements; 1. Introduction: The Rise of the Semiglobal Economy; Part I. The Two Segments of the Semiglobal Economy; 2. The Highly Globalized Segment; 3. The Highly Localized Segment; Part II. The Portrait of the Semiglobal Corporation; 4. Vision; 5. Competitive Strategy; 6. Coordination; 7. Communication; 8. Motivation; 9. Summary and Conclusions; Index.
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.