The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management: Challenges, Dilemmas, and Oppo
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The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management: Challenges, Dilemmas, and Oppo

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ISBN-13:
9780765612908
Einband:
Buch
Erscheinungsdatum:
01.12.2003
Seiten:
266
Autor:
Louis E. V. Nevaer
Gewicht:
499 g
Format:
235x151x23 mm
Sprache:
Englisch
Beschreibung:

Part I. The Political Economy of the Hispanization of the United States and North America; Introduction; Chapter 1. The Future of Marketing and Merchandising in the United States; On the Nature of the U.S. Hispanic Market; The Use of Spanish to Self-Segregate; Racism and Why Hispanics Self-Segregate; Of Puerto Rican Grandmothers and Mexican Gringadas; A Brave Nuevo Mundo for Corporate America; Chapter 2. Management Realities of a Fragmented North American Market; A Linguistically Fragmented North American Consumer Market; How NAFTA Fuels the Hispanization of the United States and the World; Decline of English-Language Markets in the United States and Mexico; Hispanization and Marketing in the United States; Externalities in the North American Hispanic Market; The Growing Market for Educational Services to Hispanics; Chapter 3. Labor, Immigration and Business; The Nature of Illegal Immigration; Corporate Complicity in Illegal Immigration; The Advantages of Regularizing the Labor Force Across North America; Toward a Viable Guest-Worker Program; The Emerging Conflict between African Americans and Hispanics; Part II. The Emergence of the Hispanic Market in North America; Chapter 4. Americans in Mexico: Demonstration Effects of a Flourishing Demographic
Selected Contents: Part I. The Political Economy of the "Hispanization" of the United States and North America1. The Future of Marketing and Merchandising in the United States2. Management Realities of a Fragmented "North American" Market3. Labor, Immigration and BusinessPart II. The Emergence of the Hispanic Market in North America4. Americans in Mexico: Demonstration Effects of a Flourishing Demographic5. A Vanishing Border: The Emergence of a North American Consumer Market6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior