Researching the Public Opinion Environment: Theories and Methods
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Researching the Public Opinion Environment: Theories and Methods

 Taschenbuch
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ISBN-13:
9780761915317
Einband:
Taschenbuch
Erscheinungsdatum:
01.05.2000
Seiten:
312
Autor:
Sherry Devereaux Ferguson
Gewicht:
467 g
Format:
228x155x20 mm
Serie:
3, Sage Series in Public Relation
Sprache:
Englisch
Beschreibung:

PART ONE: THEORY AND SYSTEMS
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.