The Mass Marketing of Politics: Democracy in an Age of Manufactured Images
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The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

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ISBN-13:
9780761909583
Einband:
Buch
Erscheinungsdatum:
01.07.1999
Seiten:
184
Autor:
Bruce I. Newman
Gewicht:
367 g
Format:
224x173x15 mm
Sprache:
Englisch
Beschreibung:

Introduction
The Impact of Marketing on Democracy
From Party Politics to Mass Marketing
The ABCs of Marketing
The Information Highway
Strategy
The Art of Crafting an Image
The Permanent Campaign
The Solution
`Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois University