Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context
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Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context

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ISBN-13:
9780761903598
Einband:
Taschenbuch
Erscheinungsdatum:
01.03.1996
Seiten:
392
Autor:
Howard W. Schuman
Gewicht:
567 g
Format:
229x152x22 mm
Serie:
Quantitative Studies in Social
Sprache:
Englisch
Beschreibung:

Scope and Method
Question Order and Response Order
Open versus Closed Questions
The Assessment of No Opinion
The Fine Line between Attitudes and Nonattitudes
Measuring a Middle Position
Balance and Imbalance in Questions
The Acquiescence Quagmire
Passionate Attitudes
Intensity, Centrality, and Committed Action
Attitude Strength and the Concept of Crystallization
Tone of Wording
Some Final Thoughts on Survey Research and Research on Surveys
Appendix A: Mysteries of Replication and Non-Replication
Appendix B: Special Sampling and Interviewing Problems
Appendix C: Education and Information Measures
Appendix D: Additional Items and Codes Bearing on Acquiescence
`Questions and Answers in Attitude Surveys makes an enormous contribution to the field of survey methodology and ranks with such classics as Hyman's Interviewing and Kish's Survey Sampling. To the extent that survey research is only as reliable as its methodology, this book becomes a long-missing foundation stone for the social sciences in general' - Tom Smith, American Journal of Sociology