Six Timeless Marketing Blunders
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Six Timeless Marketing Blunders

 Taschenbuch
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ISBN-13:
9780669248166
Einband:
Taschenbuch
Erscheinungsdatum:
01.05.1998
Seiten:
154
Autor:
William Shanklin
Gewicht:
263 g
Format:
236x155x13 mm
Sprache:
Englisch
Beschreibung:

Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the "better mousetrap" philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.