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Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

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This book clearly and concisely reviews the predominant new media available and the ways in which they can be used to recruit, engage and activate young people, who represent the majority of new media users. Each chapter of the book will break down the gamut of new media mediums in an easy to follow format.
Foreword by Rock the Vote.Acknowledgments.
About the Author.
About Rock the Vote.
Introduction.
1. Blogging.
The Big Picture: Beth Kanter.
The Big Picture: Evan Williams.
2. Social Networking.
The Big Picture: danah boyd.
The Big Picture: Fred Stutzman.
3. Video and Photo Sharing.
The Big Picture: Steve Grove.
The Big Picture: Jonah Sachs.
4. Mobile Phones.
The Big Picture: Seth Godin.
The Big Picture: Zack Exley.
5. Wikis.
The Big Picture: Marty Kearns.
6. Maps.
The Big Picture: Jason Fried.
7. Virtual Worlds.
The Big Picture: Mitch Kapor.
The Big Picture: Katrin Verclas.
Conclusion.
Index.
Use new media to attract and mobilize young people! Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You ll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non technical people to understand. You ll also gain a sense of the technology without requiring any downloads, software or plug ins. Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas. Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

Mehr zum Thema

    Business / Economics / Finance; BUSINESS & ECONOMICS / Nonprofit Organizations & Charities / General; SOCIAL SCIENCE / General

Produktdetails

Autor: Ben Rigby
ISBN-13: 9780470227442
ISBN: 0470227443
Einband: Taschenbuch
Seiten: 268
Gewicht: 467 g
Format: 233x179x14 mm
Sprache: Englisch
Autor: Ben Rigby
Aufgef・rt von: Rock the Vote
Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby?also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.

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Autor: Ben Rigby
ISBN-13:: 9780470227442
ISBN: 0470227443
Erscheinungsjahr: 01.04.2008
Verlag: JOSSEY BASS
Gewicht: 467g
Seiten: 268
Sprache: Englisch
Sonstiges: Taschenbuch, 233x179x14 mm