Auditing Organizational Communication
-30 %

Auditing Organizational Communication

A Handbook of Research, Theory and Practice
 Taschenbuch
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ISBN-13:
9780415414463
Einband:
Taschenbuch
Erscheinungsdatum:
19.03.2009
Seiten:
520
Gewicht:
792 g
Format:
231x154x32 mm
Sprache:
Englisch
Beschreibung:
Offers a comprehensive analysis of research, theory and practice pertaining to the communication audit approach. This work reviews the main options confronting organizations embarking on audit. It also discusses the merits and demerits of the approaches available.
Editorial Introduction. Part 1. Audits in Context Communication and Organisational Success. Auditing Communication to Maximise Performance. Part 2. Audit Methodologies The Questionnaire Approach. The Interview Approach. The Focus Group Approach. Data Collection Log-sheet Methods. Social Network Analysis. Auditing Professional Practice. Auditing the Communications Revolution. Crafting the Audit Report. Part 3. Audits in Action Charting Communication Performance in a Health Care Organisation. Communication Audit of a Hospital Clinic. A Communication Audit of a Paper Mill. Auditing Corporate Leadership. Redesigning a Communication Event through External Audits. Auditing Corporate Culture. Auditing a Major Police Organisation. Auditing a Major Retail Chain. A Study of Sensemaking and CEO Change. Part 4. Final Considerations Strategy, Pedagogy and Research: The Role of Audits.
Offers a comprehensive analysis of research, theory and practice pertaining to the communication audit approach. This work reviews the main options confronting organizations embarking on audit. It also discusses the merits and demerits of the approaches available.