How to Manage Your Global Reputation
-12 %

How to Manage Your Global Reputation

A Guide to the Dynamics of International Public Relations
 Book
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ISBN-13:
9780333987773
Einband:
Book
Erscheinungsdatum:
29.05.2002
Seiten:
244
Autor:
M. Morley
Gewicht:
311 g
Format:
216x140x13 mm
Sprache:
Englisch
Beschreibung:
This is a revised and updated edition of the successful and ground breaking first edition
The Global Village: It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? or Promotion? The Infrastructure of Your Organization The Public Relations Agency Research
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.