Successful Industrial Product Innovation: An Integrative Literature Review
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Successful Industrial Product Innovation: An Integrative Literature Review

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ISBN-13:
9780313275715
Einband:
Buch
Erscheinungsdatum:
01.09.1990
Seiten:
184
Autor:
Roger J. Calantone
Gewicht:
472 g
Format:
249x155x19 mm
Serie:
11, Reference Guides to the State
Sprache:
Englisch
Beschreibung:

Product innovation; stages in new product development; product diffusion forecasting; the R&D marketing interface; organizational structure; technological transfer.
Citing over 450 articles and books on product innovation and new product development written since 1978, this bibliography provides a review of marketing, business and engineering literatures. The editors assess the extent to which these issues have been addressed in academic literature.