The Global Corporate Brand Book
-14 %
download
Der Artikel wird am Ende des Bestellprozesses zum Download zur Verfügung gestellt.

The Global Corporate Brand Book

 eBook
Sofort lieferbar| Lieferzeit:3-5 Tage I

Unser bisheriger Preis:ORGPRICE: 74,95 €

Jetzt 64,19 €*

ISBN-13:
9780230239456
Einband:
eBook
Seiten:
230
Autor:
M. Morley
eBook Typ:
PDF
eBook Format:
EPUB
Kopierschutz:
1 - PDF Watermark
Sprache:
Englisch
Beschreibung:
About the Author Acknowledgements Introduction The Brand House The House of Brands We are Family The Brand Cèst Moi Transition - The Next Generation Beyond Corporations: Can 'Cool Britannia' or 'Japan Inc' be a brand? Biz to Biz brands: The Boring Business of B2B Professional Service Firms Not-for-profits It's starting from the inside...Living the Brand Mergers and name changes Crisis - The defining moment The pillars (elements) Corporate Social Responsibility What's it Worth? The Role of Public Relations in Brand Building Researching Brand Reputation
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.