Visual Thinking
-24 %

Visual Thinking

For Design
 Taschenbuch
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ISBN-13:
9780123708960
Einband:
Taschenbuch
Erscheinungsdatum:
01.04.2008
Seiten:
256
Autor:
Colin Ware
Gewicht:
472 g
Format:
238x194x17 mm
Serie:
Morgan Kaufmann
Sprache:
Englisch
Beschreibung:

VISUAL QUERIES
WHAT WE CAN EASILY SEE
STRUCTURING TWO DIMENSIONAL SPACE
COLOR
GETTING THE INFORMATION: VISUAL SPACE AND TIME
VISUAL OBJECTS, WORDS, AND MEANING
VISUAL AND VERBAL NARRATIVE
CREATIVE META SEEING
THE DANCE OF MEANING VISUAL QUERIES
WHAT WE CAN EASILY SEE
STRUCTURING TWO DIMENSIONAL SPACE
COLOR
GETTING THE INFORMATION: VISUAL SPACE AND TIME
VISUAL OBJECTS, WORDS, AND MEANING
VISUAL AND VERBAL NARRATIVE
CREATIVE META SEEING
THE DANCE OF MEANING
Visual Thinking brings the science of perception to the art of design. Designers increasingly need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In this book, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand. The book includes hundreds of examples, many in the form of integrated text and full-color diagrams.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

Presents visual thinking as a complex process that can be supported in every stage using specific design techniques
Provides practical, task-oriented information for designers and software developers charged with design responsibilities
Includes hundreds of examples, many in the form of integrated text and full-color diagrams
Steeped in the principles of "active vision, which views graphic designs as cognitive tools