Frenemies
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Frenemies

The Epic Disruption of the Advertising Industry (and Why This Matters)
 Buch
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ISBN-13:
9780008296988
Einband:
Buch
Erscheinungsdatum:
07.06.2018
Seiten:
368
Autor:
Ken Auletta
Gewicht:
576 g
Format:
176x242x35 mm
Sprache:
Englisch
Beschreibung:

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled
The author of "Googled" looks over the changes and threats faced by the advertising and marketing industry, with the emphasis on technology and algorithms making what was in the Madison Avenue days an art into something closer to a science. *Also appeared in June Buyer's Notes*